Hot Tools & Hair Damage

If you wouldn't put 400 degrees Fahrenheit on your skin, why put this kind of heat on your hair? Hair is a lot more fragile than skin & the use of protective serums, lotions etc just make matters worse.
Here is why, try putting hair strands into a pan of hot oil, this is basically what happens to the hair every time a protective serum or styling product is applied prior to flat ironing. The hot plates of flat irons/curling irons melt the product into the hair & over a short period time the hair eventually becomes damaged & thin. In long term severe cases, permanent irreversible hair loss can occur or take many years to repair. Silicons, oils & other protective serums combined with high heat is a recipe for disaster, regardless of the claims made by both the hot tool & protective hair product industries.
JoPaulo for many years has converted his clients from using hot tools. Many have gone on to style their hair in half the time. With the right hair cut & healthy hair, styling should take no more than 10 minutes to complete at home regardless of hair length & often times even without the use of brushes (finger drying). JoPaulo's continued anti-hot tools campaign is still going strong & all his clients have experienced thicker, healthier & fuller hair, proof that it does work.

The following from the American Academy of Dermatology.