
main goal is to teach everyone to have healthy, strong hair. Our philosophy is that hair health comes first, and that every product that touches your hair should contribute in some way to its health
JoPaulo began his career as an international hair stylist & product educator for some of the top name brands in the professional hair industry. Upon the the arrival of his new born son a need for the right products became crucial. JoPaulo's son suffered from rashes brought on by the use of most commercial baby products. Research for a healthier alternative begun with the aide of product formulators & health experts in the cosmetic field.
The discovery was shocking. Many products in the beauty industry contained toxic & low cost preservatives, a major cause of skin allergies. Ingredients found in these products also gave the false effect of healthier hair & skin & those of value were listed way below 50%, not enough of a health benefit. Tests into pure natural products also raised some concern as some were tested for mold & bacteria. As a result, the first of JoPaulo's Natural Indulgence products were born in 2008. These products were sort after for his son & his clients, some of which also suffered from similar skin problems.
JoPaulo has since gone on to adopt the philosophy that if an ingredient is not of the highest quality or safest available it will not be used. JoPaulo invites you to be indulged from head to toe, the safe & natural way.
Since then, JoPaulo has launched additional lines of organic hair, body and skin care products for adults.
JoPaulo Naturals are now available online, fine salons & spas.
JoPaulo invites you to try his natural lines for every member of your family and see the difference for yourself naturally.